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Our company represents a new initiative to design and manufacture products following our own principles based on our own understanding of the current human needs and the environmental conditions.

We have the mission to create and promote products that best solve our current needs and result in less impact to the environment. We are convinced that the world is moving towards a society that is increasingly democratic and inclusive.

The belief of a future society is our impulse to create products that serve them.

OUR CORE PRACTICES

INNOVATIVE CONCEPTS (IMPROVED FUNCTION OR MORE EFFICIENT PRODUCT)

We consider that a new product must only exist if it fulfills its function in a better way than the existing products or if the new product has a better efficiency ratio than the existing products. The efficiency ratio is calculated taking into account the cost of the product in relation to the function it fulfills. If the new product has a completely new function, then that product must be created with the highest efficiency ratio possible.

FOCUS ON FUNCTION

Our design process is based on the function and/or efficiency of the product rather than on its form. That is to say, that the physical appearance of a product is largely dictated by its function and not by a non-rational or purely aesthetic intention. This design method can be called “inside out'' since the process looks to resolve the functionality first and then the details that give the final shape to a product

ONLY ESSENTIAL PARTS (LESS POSSIBLE PARTS AND LESS MATERIAL POSSIBLE)

Our commitment to efficiency and quality control also leads us to use the least amount of parts possible as well as the least amount of material possible to fulfill the function in the most efficient way possible.

GENUINE MATERIALS

Our commitment to use genuine materials is part of our quality control principle since we think that covering materials such as paints, laminates or any type of coating solely for aesthetic purposes, can reduce the longevity of the product making it less efficient, therefore, creating a higher impact on the environment. Apart from our principles regarding the product, we also follow other principles that define our marketing strategy

AVAILABLE FOR EVERYONE

Although our products are of high quality we try to keep our prices as low as possible to make them more affordable. The following are some of our strategies to keep costs low.

FABRICATION METHODS

We implement low cost manufacturing methods using the advantages of new technology.

MADE TO ORDER

Our products are made-to-order to avoid inventory costs and to be able to offer customization options at the time of the purchase.

DIRECT SALE

We offer our products directly to the public to avoid the price increase of intermediaries and maintain price consistency.

SHIPPING AND PACKAGING

Our products are designed and manufactured with the ease of packaging in mind so that they can be shipped safely and minimize shipping costs. This measure is taken into account due to the growing market trend for distance purchases and the eventual need of customers to move from one place to another. Efficient forms of packaging adaptable to each product are studied

ADVERTISING

Another effort to keep our costs low is our advertising practice. Our advertising practices are focused on promoting the product and do not try to impose a lifestyle. It is the product that communicates directly with consumers allowing the consumer to analyze whether the product is a good fit for her/his needs or not. Any language, character or object around the product will have the only function of facilitating the communication between the product and the consumer.

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